The book introduces the important aspects of traditional Chinese culture in 14 topics, covering Chinese characters, numbers, animals, plants, colors, food, festivals, names and cross-cultural communication and so on. Special emphasis is placed on comparing and examining the different culture and customs of both the East and the West to help readers get a deeper understanding of China and its culture.

Apart from serving as an interesting leisure reading material, the book can be used as a supplementary reading material of Chinese study. Each text, with English translation, is followed by sections such as Words, Notes and Examples, and Super Links. Readers can choose to do extensive or intensive reading based on their own needs.

Why are white ties not allowed at a Chinese wedding?
Why do Chinese people favor the number eight?
What does the Chinese word for Coca-Cola mean?
How can one learn Chinese characters easily?
What are some customs at a Chinese-style wedding?
Is there any ambivalent attitude toward dogs in Chinese culture?
Why may a Chinese merchant avoid saying the word "close"?
What kinds of plants do Chinese people like?
How are Chinese people given their names?
Are there any unique customs in Chinese food culture?
Is there certain porridge taken as a festival food?
What is widely believed to be the origin of the Dragon Boat Festival?

You can find in this book answers to all these questions.