This is a product of a national “12th-Five-Year” project of audiovisual and electronic publication. It contains 5 high-definition DVDs, introducing 30 well-chosen Chinese folk customs that foreigners are found interested in using plenty of video images and explicit narrations. Each of the 30 episodes in it talks about one cultural item, lasting about 6 minutes, supported by Chinese and English narrations and captions. The cultural items include festivals and ceremonies, weddings and zodiac animals, kites and lanterns, new year paintings and paper-cuts, and so on, covering various aspects of the popular folk culture.